Our vision
We are the solution provider of choice for automation products in Switzerland.

  • We offer our customers product ranges and services that can be continuously adapted to their needs.
  • In Design-In, our customers rate our persona-specific consulting as useful, enriching and effective.
  • In repeat business, our customers consider us the most efficient channel for sourcing our products.
  • We offer the most effective form of market development for our technology partners.
  • For our current and future employees, we are an innovative, robust and forward-thinking company and seen as a desirable employer by our staff.
  • We leverage the achievements of digitalisation to increase productivity in our processes, optimise the customer experience and develop new business models.
Our values
We are ...

... independent

Our independence means we can always make our own decisions freely.

... responsible, sustainable & honourable

We take our responsibility seriously, keep to our agreements, act with the long term in mind and stand up for our actions.

... open, honest & appreciative

We maintain an authentic, empathetic and appreciative approach both externally and internally. We take and give constructive feedback to continuously improve ourselves.

... successful together

We are better together. We develop effective and sustainable solutions as a team.

... committed, ambitious & courageous

We want to win. We perform best when we’re committed, ambitious and courageous. We compete with the best in the market.

... forward-thinking & progressive

We look ahead, are guided by future opportunities and focus on what we can influence.