Dennison Materials Europe keeps its finger on the pulse in the world of adhesives

There are few technical achievements from the Stone Age that are more indispensable than ever today, and will continue to be so in the future. One of these is adhesives. In this domain, Avery Dennison is making innovation history in the 21st century.

Adhesives are almost as old as mankind itself. For example, Neanderthals are said to have glued together stones and pieces of wood with pitch extracted from birch bark to make tools. Over the course of millennia, the inventive feat of our ancestors has developed into a cutting-edge technology whose products have become an indispensable part of life.

Adhesives from Switzerland for Europe

The global market leader in the area of self-adhesive products such as labels, films, textiles, packaging and much more is the US company Avery Dennison, which is also one of the most important suppliers in this market segment in Europe. The acrylic pressure-sensitive adhesives required for production in the European factories are Made in Switzerland: they are produced on reactors for polymerisation at the Kreuzlingen factory.

Not all adhesives are the same

The output includes a wide range of pressure-sensitive adhesives with different properties for numerous specific applications: the main focus is on the areas of Permanent and Removable. One of the company’s specialities is crystal-clear adhesives for clear-on-clear applications, where transparent labels are applied to transparent glass or plastic containers. Adhesives must meet special requirements when labelled products are exposed to extreme environmental conditions. Blood reserves, for example, are sometimes stored at temperatures as low as -196°C.

René Kremer, Plant Engineer
Zwei Reaktoren für die Klebstoff-Polymerisierung im Aufbau, an den Zuleitungen sind die Regelarmaturen (Kugelsektorventile) bereits montiert.
Two reactors for adhesive polymerisation under construction; the control fittings (ball sector valves) are already mounted on the supply lines.

Expansion of production capacity

As the applications for acrylic pressure-sensitive adhesives become increasingly diverse, demand is also growing. Plant Engineer René Kremer: «We kept running into bottlenecks with our production capacities. So we applied to the Group for the construction of another reactor line, which was approved. The preparatory work is now well under way. The construction of the reactor is in full swing.»

New possibilities in valve technology with Bachofen

In polymerisation, the precision of the valve technology plays a key role, because the end product must meet the required specifications exactly. Since the new acquisition of valve technology triggers a high investment requirement in projects of this magnitude, the decision must be carefully considered. Bachofen took a close look at the process and proposed a solution to Avery Dennison’s engineers that was superior to the valves in the existing reactors. The customer was open to sound arguments and was won over by the technical advantages of the ATEX-certified ball sector and sliding gate valves from Schubert & Salzer.

«The service competence of our partners is a top priority. With Bachofen, we have the security of knowing that if a problem arises, they will begin working on a solution immediately. We simply cannot afford plant standstills.»

René Kremer, Plant Engineer- Developer

Avery Dennison Materials Europe GmbH, Werk Kreuzlingen

Production of acrylic pressure-sensitive adhesives for paper, films and other substrates. The factory in Kreuzlingen is one of two adhesive production sites worldwide operated by the global market leader for adhesive technology, Avery Dennison. The Swiss plant supplies the Avery Dennison factories in Europe as well as other European label manufacturers.

1990 (takeover of AV Chemie)


Number of employees
around 100

Plant leader
Dr Claudius Goße

Group division
Avery Dennison Label and Packaging Materials

Bachofen customer
since 1990 (Bachofen previously supplied AV Chemie)


Technology partner